hi there
I’m Yijing— a designer, intuitive strategist, and quiet creative behind brands that are built from the heart outward.
I’m passionate about beautiful things that mean something — the kind of beauty that’s rooted in clarity. That’s why my work blends intuitive storytelling with purposeful strategy — creating design that doesn’t just sit pretty, but serves and supports your growth.
What I Do
With a background in visual storytelling and a deep respect for strategy, I create branding and websites that go beyond surface-level aesthetics — they reflect your values, support your growth, and connect meaningfully with your audience. I believe design should not only look beautiful but also work beautifully.
Beyond the Studio
I'm an INFJ, a deep feeler and quiet observer. Both my sun and moon are in Libra — so you could say I’m naturally drawn to harmony, balance, and thoughtful aesthetics.
I’m deeply inspired by art, wellness, quiet mornings, nature, and animals (especially the fluffy kind). When I’m not behind the screen, you’ll find me journaling, sipping something warm, or dreaming up my next creative project.
Design is my way of helping others feel seen, supported, and empowered in their work. Because your brand should feel like a true extension of you — not just in how it looks, but in how it moves and connects.
“Alignment creates ease.”
Let’s create a brand that reflects your vision — and supports your growth.
If you’re ready for a brand or website that feels aligned, intentional, and uniquely you, I’d be honored to help you build it.